James brings over 28 years of tennis coaching experience, working with adults and children of all ages and standards. Whether you’re learning the basics, developing strong technique or looking to take your game to the next level, James makes learning clear, enjoyable and tailored to the individual. His coaching develops technique, tactical awareness and confidence while nurturing a genuine love of the game. James also has an extensive background in sports psychology and a particular interest in how the brain influences tennis performance. He helps players improve focus, confidence, resilience and their ability to respond positively when frustrated, distracted or under pressure. By combining technical, tactical and psychological coaching, James aims to help every player become the very best they can be while keeping the experience positive, supportive and fun.